Abstract

Cosmetic merchandise are an important detail in human society. it has been part of routine frame care among splendid numbers of people for the reason that dawn of civilization. Humans don't forget charge and pleasant as the maximum essential elements to purchase cosmetics. in this take a look at, a complete of 150 respondents have been taken and information turned into amassed via a questionnaire, various statistical gear were carried out to reach at the end result. Hence, this paper outlines the one-of-a-kind age groups of cosmetic users and their purchasing behavior. This locating may be utilized by entrepreneurs to layout advertising strategies for cosmetics.