International Journal of Management and Organizational Research  |  ISSN:  |  Double-Blind Peer Review  |  Open Access  |  CC BY 4.0

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     2026:5/3

International Journal of Management and Organizational Research

ISSN: | Impact Factor: 8.56 | Open Access

The role of Information Technology in marketing management of Vietnamese enterprises

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Published:

Volume: 2 | Issue: 3 | Pages: 01-10

Subject:

Country: Vietnam

License: CC BY 4.0

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Abstract

Information technology plays an important role in marketing. However, to be able to understand and apply information technology is not an easy task for marketers or businesses today. Therefore, we have chosen the topic "The role of Information Technology in marketing management of Vietnamese enterprises" to investigate deeply on this topic. 

How to Cite This Article

Tran Huu Ai (2023).

The role of Information Technology in marketing management of Vietnamese enterprises

. International Journal of Management and Organizational Research (IJMOR), 2(3), 01-10.

Publication Information

Journal: International Journal of Management and Organizational Research (IJMOR)

Publisher: Anfo Publication House

ISSN:

Frequency: Bimonthly

Language: English

Open Access: Yes - This article is distributed under the terms of the Creative Commons Attribution 4.0 International License

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