**Peer Review Journal ** DOI on demand of Author (Charges Apply) ** Fast Review and Publicaton Process ** Free E-Certificate to Each Author

Current Issues
     2026:5/3

International Journal of Management and Organizational Research

ISSN: (Print) | 2583-6641 (Online) | Impact Factor: 8.56 | Open Access

The role of Information Technology in marketing management of Vietnamese enterprises

Author(s):

Published:

Volume: 2 | Issue: 3 | Pages: 01-10

Subject:

Country: Vietnam

License: CC BY 4.0

Full Text (PDF)

Open Access - Free to Download

Download Full Article (PDF)

Abstract

Information technology plays an important role in marketing. However, to be able to understand and apply information technology is not an easy task for marketers or businesses today. Therefore, we have chosen the topic "The role of Information Technology in marketing management of Vietnamese enterprises" to investigate deeply on this topic. 

How to Cite This Article

Tran Huu Ai (2023).

The role of Information Technology in marketing management of Vietnamese enterprises

. International Journal of Management and Organizational Research (IJMOR), 2(3), 01-10.

Publication Information

Journal: International Journal of Management and Organizational Research (IJMOR)

Publisher: Anfo Publication House

ISSN: (Print), 2583-6641 (Online)

Frequency: Bimonthly

Language: English

Open Access: Yes - This article is distributed under the terms of the Creative Commons Attribution 4.0 International License

Share This Article: