Abstract

Vietnam's economy is integrating with the world economy in the region and the world. The business environment of enterprises is more open - but the competition is becoming more and more fierce. This has just created Creating business opportunities also contains potential dangers that threaten the development of the tourism industry. Therefore, it is not enough for a business to survive, but it needs to develop and develop continuously. Besides the advantages of opening the economy, we have to face many difficulties from the outside when foreign goods enter our country's market, leading to competition. In such conditions, the problem for companies is how to have better solutions to overcome and dominate the market. And the problem of building business strategies for companies is becoming more and more important and urgent, because it determines the success or failure of a company. Because, the strategic planning in the business, specifically the tourism industry is not only important but also means the survival and survival of a business in the market. Modern strategic management helps businesses clarify the importance of paying more attention to environmental analysis and planning strategies related to the development of the tourism industry.