Purpose: The purpose of this study is to examine the influence of financial literacy, financial self-control, social influence, and perceived financial risk on impulsive buying behaviour among Buy Now, Pay Later (BNPL) users.
Design/Methodology: The study adopts a qualitative approach based on secondary data. It reviews 80 research articles and scholarly sources related to BNPL services, digital credit, consumer financial behaviour, and impulsive buying. The collected literature is analysed to understand the role of the four selected factors in influencing impulsive purchasing behaviour among BNPL users.
Findings/Results: The review highlights that financial literacy helps consumers understand repayment commitments and make informed purchasing decisions, while financial self-control encourages disciplined spending and reduces unnecessary purchases. Social influence from friends, family, and social media may encourage impulsive buying. Perceived financial risk helps consumers recognise repayment difficulties and potential debt obligations, which may influence their purchasing decisions.
Originality/Value: The study brings together four important factors—financial literacy, financial self-control, social influence, and perceived financial risk—to understand impulsive buying behaviour among BNPL users. It highlights the importance of financial education, responsible borrowing, spending discipline, and informed purchasing decisions. The study may provide useful insights for consumers, BNPL service providers, and policymakers in promoting responsible BNPL usage and improving financial well-being.