Despite the interests in the concept and significance of marketing application from fast moving consumer goods perspective, there are limited studies on price and customer perception. This study was carried out to investigate the impact of price on customer perception of product quality of coca cola drinks in Nigeria. The data for the study was primary data and the it was obtained through structured questionnaire. By using a sample of 100-subject of Coca cola customers, the result of correlation showed that price (r = 0.864, P ≤ 0.05), and product quality of coca cola drink (r = 0.250 P ≤ 0.05) had positive and significant relationship with customer perception of the product quality. The study recommends that price should be adequately considered in the marketing strategy of the organization to evoke customer patronage.