Digital Commerce in Semi-Rural Indonesia: Examining Trust, Price, and Online Review as Drivers of Purchase Intention in Grobogan Regency
Abstract
This study examines how price, trust, and online reviews affect online shopping purchase intention. This research uses quantitative methods. Accidental sampling is used for nonprobability sampling. The population in this study is unknown, hence the Lemeshow formula was used to choose a sample of 100 respondents for questionnaire data collecting. This research employs classical assumption tests, model adequacy tests, and multiple linear regression analysis for data evaluation, along with validity and reliability tests for the instruments. The results demonstrated that price and trust positively and significantly affect online shopping interest, whereas online reviews do not.
How to Cite This Article
Salsabila Kusumaningrum, Rini Handayani (2025). Digital Commerce in Semi-Rural Indonesia: Examining Trust, Price, and Online Review as Drivers of Purchase Intention in Grobogan Regency . International Journal of Management and Organizational Research (IJMOR), 4(3), 132-138. DOI: https://doi.org/10.54660/IJMOR.2025.4.3.132-138