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     2026:5/3

International Journal of Management and Organizational Research

ISSN: (Print) | 2583-6641 (Online) | Impact Factor: 8.56 | Open Access

A Comprehensive Entrepreneurship Success Framework: Balancing Digital Inclusion, Market Expansion, and Strategic Decision-Making

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Abstract

This paper presents a comprehensive framework for entrepreneurship success that emphasizes the integration of digital inclusion, market expansion, and strategic decision-making. In the rapidly evolving business landscape, digital inclusion has become crucial for entrepreneurs to access emerging technologies, foster innovation, and ensure accessibility in diverse markets. The framework explores how digital tools can enhance business operations, customer engagement, and value creation, particularly for underserved and remote communities. Simultaneously, market expansion strategies are analyzed, highlighting the significance of leveraging digital platforms to access global markets and target new customer segments. The paper further investigates the importance of strategic decision-making in navigating uncertainties, optimizing resource allocation, and sustaining long-term growth. By balancing these three elements, the framework offers practical insights into how entrepreneurs can enhance business performance, overcome challenges, and drive sustainable success in the digital age.

How to Cite This Article

Ngozi Joan Isibor, Godwin Ozoemenam Achumie, Chikezie Paul-Mikki Ewim, Ngodoo Joy Sam-Bulya, Augustine Ifeanyi Ibeh, Ejuma Martha Adaga (2024). A Comprehensive Entrepreneurship Success Framework: Balancing Digital Inclusion, Market Expansion, and Strategic Decision-Making . International Journal of Management and Organizational Research (IJMOR), 3(1), 204-212. DOI: https://doi.org/10.54660/IJMOR.2024.3.1.204-212

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