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     2026:5/3

International Journal of Management and Organizational Research

ISSN: (Print) | 2583-6641 (Online) | Impact Factor: 8.56 | Open Access

Accessing the Nexus Between Corporate Social Responsibility and Corporate Image of Beverage Firms: Empirical Evidence from Nigeria

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Abstract

The study aimed to ascertain the relationship between corporate social responsibility and the corporate image of beverage firms in Enugu State, Nigeria. The specific objectives were to: (i) determine the extent to which environmental responsibility of the beverage firms affects their corporate image, (ii) determine the extent to which ethical responsibility of the beverage firms affects their corporate image, and (iii) determine the extent to which economic responsibility of the beverage firms affect their corporate image. Research hypotheses were formulated and they aligned with the objectives. The study adopted a descriptive survey research design. The study focused on Nigerian Breweries Plc, Nigerian Bottling Company and 7up Company. The population comprised 153,591 adults dwelling in the Udi local government area of Enugu state, Nigeria. The sample size of 399 was determined using Taro Yamane’s formula. The Likert-scale questionnaire was the instrument for data collection. It was validated by research experts and experienced academics in the area of study to ensure content validity. Cronbach’s Alpha was used to test the reliability of the research instrument, which resulted in a reliability threshold of 0.7. Multiple regression statistics was used to test the three hypotheses at a 5% level of significance. The result of the analysis showed that both environmental responsibility, ethical responsibility and economic responsibility of the beverage firms have significant and positive effects on their corporate image. The study, therefore, recommended that: Beverage firms in Nigeria should pay serious attention to environmental protection and waste management in their host communities to boost and enhance long-lasting corporate image. In addition, firms should be ethically responsible to their stakeholders in good morals and principles. Finally, firms should design and develop economic sustainability, local content development and value addition to stakeholders.

How to Cite This Article

Arum Obumneme Matthew, Musa Bulus Kwablang, Achi David Achi (2025). Accessing the Nexus Between Corporate Social Responsibility and Corporate Image of Beverage Firms: Empirical Evidence from Nigeria . International Journal of Management and Organizational Research (IJMOR), 4(2), 09-16. DOI: https://doi.org/10.54660/IJMOR.2025.4.2.09-16

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