Abstract

Indonesia's economic growth remains robust in the current global era. This growth is driven by domestic demand, including both private and government consumption, as well as investments. Additionally, the expansion of e-commerce has significantly contributed to economic development. The rise of e-commerce and online shopping has become a new aspect of human life, reshaping trading patterns. However, traditional market traders continue to play a vital role in the economy.
This study focuses on the population of traditional market traders in the Panginyongan area of Barlingmascakeb. Since the exact population size is unknown, the sample size was determined using an appropriate formula. Based on the calculation, the sample consisted of 385 respondents. The sampling technique employed was cluster random sampling, and data analysis was conducted using SPSS software.
The study concludes that online shops, Islamic business ethics, business capital, the number of workers, and working hours have a partial influence on traders' income. However, Length of business does not have a partial impact on income. Simultaneously, online shops, Islamic business ethics, business capital, the number of workers, the length of business, and working hours collectively influence traders' income.