Abstract

This research aims to study the level of soft skills among Generation Z accountants in Thailand, analyze regional differences in soft skill levels, and examine the relationship between personal factors and soft skill levels. The sample consisted of 510 Generation Z accountants from all regions of Thailand. Data were collected using an online questionnaire and analyzed through descriptive statistics, ANOVA, and chi-square tests. The findings revealed that Generation Z accountants have a moderate overall level of soft skills. There are significant regional differences, with Bangkok and its metropolitan area, as well as the Eastern region, having higher average soft skill levels than other regions. Additionally, work experience and education level were found to be significantly correlated with soft skill levels. The study highlights the need to develop soft skills among Generation Z accountants, particularly in creativity and innovation. Policy recommendations include revising educational curricula, organizing continuous skill development programs by professional organizations, promoting collaboration across sectors, and supporting skill development in regions with lower scores to reduce disparities. Suggestions for future research include comparative studies with other generations, qualitative research to understand factors influencing skill development, long-term studies on the impact of soft skills on career success, and research on the effectiveness of skill development methods.