Financial Management Planning and Implementation of Digital Based Marketing Strategies in Increasing Coffee Business Management in Pajahan Village Tabanan Bali
Abstract
Pajahan Village is a producer of robusta coffee with the majority of people working as coffee farmers. Coffee is a commodity that provides prosperity and creates jobs for the community in Pajahan Village, Pupuan District, Tabanan Regency. The development of the coffee business, which is marked by the growth in the number of coffee shops, is a business opportunity that can be exploited by coffee producers in Pajahan Village to be able to improve the economy and community welfare. The aim of this international community service program is to empower groups of coffee farmers by providing education and training regarding the importance of using organic fertilizer, the importance of financial literacy and training in developing digital product-based marketing strategies. The target partners for this program are members of the coffee farmer group in Pajahan Village. The methods used are in-depth interviews, group discussion forums, education and training and questionnaires. The results and output targets of this international community service program are an educational program on the importance of using organic fertilizer for coffee plants, a program to increase financial literacy and the preparation of marketing strategies based on digital products which were implemented smoothly and the results of the evaluation carried out received good marks.
How to Cite This Article
Made Surya Pramana, I Putu Iwan Pramana Putra, AA Istri Krisna Gangga Dewi, Ni Putu Ayu Tika Kurniawati, Ni Kd Sioaji Yamawati, Vital Nascimento Barreto (2024).
Financial Management Planning and Implementation of Digital Based Marketing Strategies in Increasing Coffee Business Management in Pajahan Village Tabanan Bali
. International Journal of Management and Organizational Research (IJMOR), 3(6), 10-13.