Abstract

Entrepreneurship has come a long way since its inception around a century ago, but women’s entry into this field is not very primitive. The era of COVID 19 brought about a new milestone in the way businesses have been operating since so many years. With the advent of pandemic, the businesses got disrupted and entrepreneurs had no choice but to operate their businesses from home through digital platforms. Slowly and gradually many business processes started running through online mode. During this phase many women entrepreneurs in India and abroad also shifted towards this new mode of doing business. Women entrepreneurs specially benefitted from this online set up and in a short span of time many women entrepreneurs started operating their business through social media platforms like Facebook, Instagram, Twitter, WhatsApp, LinkedIn etc. due to ease of operation and low-cost involvement. Toady social media is a popular platform among women entrepreneurs to show their creativity and business skills while earning profits. There are some challenges also which women face while operating on social media. But these can be dealt with by safe and smart usage of these platforms. The objectives of this paper are to know about the various social media platforms used by women entrepreneurs in India, to examine the benefits to women entrepreneurs of business through social media and to investigate the challenges faced by women entrepreneurs in business through social media in our country. Therefore, we can say that the future of business through social media is very bright for women entrepreneurs not only in India but through out the world.