Abstract

This study examines the key factors affecting supply chains in Vietnam's food export-import market. Using a mixed-methods approach, including expert interviews, focus groups, and a survey of 400 managers from food export-import companies, the research identifies seven critical factors: food quality and safety, traceability, logistics and transportation management, relationships between supply chain members, enterprise factors, ability to meet market demands, and government policies. Quantitative analysis reveals that food quality and safety has the strongest impact, with a standardized regression coefficient of 0.327. The proposed model explains 56.6% of the variance in supply chain performance. Based on these findings, the study recommends strategies for businesses to enhance their supply chain efficiency, including investing in quality control, implementing traceability technologies, optimizing logistics, building sustainable partnerships, strengthening management capabilities, improving market responsiveness, and leveraging government support. The research contributes to both theoretical understanding and practical management of food export-import supply chains in Vietnam.