The objective of our study is to answer the following question: “How can entrepreneurship in sport business find its place in the Congolese context? With the appearance of sports sponsorship which marked a turning point in the history of sports business, the rapprochement of the entrepreneurial spirit and the discipline of sports management is an opportunity, but in the DRC, it evolves very difficult. Sports organizations are less competitive, and hardly invest in entrepreneurship due to lack of knowledge about converting sports practice into a professional activity. Sport, a social vector whose impact is no longer to be proven, is today at the center of a flourishing economy which attracts customers or consumers when they are faced with multiple choices of events or companies to satisfy their needs. Influencing mega sporting events, well-being, amateur sport and many others are determining factors in the impact of business in sport. In this study, we will approach sport through its economic aspect to raise awareness among Congolese entrepreneurs and stimulate the creation of businesses to address and/or reduce youth unemployment.