The Industrial Revolution 4.0 is strongly promoting the process of transforming the economy from primarily resource-based to an economy based on knowledge resources with the pillars of the internet and digital technology. The digital economy was born to replace the traditional economy. One of the most obvious impacts of the 4.0 Industrial Revolution is the digital banking trend. Developing digital banking is no longer an option, but an inevitable requirement, forcing banks to promote the application of information technology in financial operations and transactions. The purpose of the article is to build a theoretical framework for human resource management research towards the digital economy approach of joint stock commercial banks.