Abstract

This study aims to explore demographic factors and the relationship between environmental concern and the perception and attitude towards bioplastics among consumers in Surat Thani Province. Using a quantitative research approach, the sample consisted of 400 residents surveyed via online questionnaires. Statistical methods included frequency, percentage, mean, standard deviation, independent sample t-tests, F-tests, one-way ANOVA, and Pearson’s correlation. The first hypothesis tested demographic variations in bioplastics perception. The second hypothesis examined the low correlation between environmental concern and bioplastics perception, and a moderate correlation with attitude towards bioplastics, suggesting consumers have a positive attitude towards bioplastics but limited understanding and management knowledge of bioplastics. Consumer behavior towards the environment correlates with their perception and attitude towards bioplastics.