Abstract

Convenience stores such as MiniStop, FamilyMart or CoopSilme are opening loudly on the streets of Ho Chi Minh City. The closer you get to the downtown area like District 1 and District 3, the more densely distributed convenience stores become, and passersby see many of these stores. These convenience stores offer convenient on-the-go products such as: ready-to-eat food and beverages; There is space for customers to eat and drink right at the store and accompanying bill payment services, operating 24/7, customers can sit as long as they want. Because there are so many different store chains competing so much, these store chains must come up with marketing strategies to satisfy customers, to bring more customers to the store, and to maintain good relationships. with customers.